Articles on: Getting Started

Get Started With Feed for TikTok Shop

This help guide contains a few crucial details that you need to know before beginning with Feed for TikTok Shop and explains all the features to let you use our application in a hassle-free manner. Let’s get started:

How does Feed for TikTok Shop application function?

Currently, Feed for TikTok Shop mainly provides “product feed,” “syncing order,” and “Linking TikTok Shop's exiting products to your store's products” features to merchants.

We only sync the product information obtained from your eCommerce platform stores to your TikTok Shop for more efficient product listing. Information modified on TikTok Shop will not be synced back to your eCommerce platform stores. Currently, we support 4 eCommerce platforms: BigCommerce, WooCommerce, Magento-2, and Shopify.

Also, when you have TikTok Shop's existing products, you can choose to link them to your eCommerce platform stores' products.

When there are orders placed from TikTok Shop, we will sync orders with your eCommerce platform stores. Orders created from your eCommerce platform stores will not be synced to your TikTok Shop.

✅ Checklist to follow

Make sure you have a registered TikTok Shop account and completed the TikTok Shop onboarding process.
We support TikTok Shop US, TikTok Shop UK, TikTok Shop SG, VN, TH, MY, ID, PH, CN.
If your eCommerce platform stores' currency differs from the currency you’ve set for your TikTok Shop, data synchronization would be stopped.
In your TikTok Shop, set your Delivery Areas and create Shipping Templates. (Optional)

Go to My Account > Seller Profile > Warehouse/Pick address to set your TikTok Shop’s warehouse

➡️ Start setting up things

1. Create category mapping

The first thing is to sync your products from your eCommerce platform stores with the Feed for TikTok Shop. Here's how to do it:

If you edit the categories in your eCommerce platform stores' admin, it would take at most 30 minutes to see the changes in our app.

Note: Only one category can be selected for each product.

🤔 Is it possible to edit mapped categories?

Yes, it’s pretty easy!

Go to the Category mapping list page, where you’ll see how many products you’ve mapped so far > Select the category for which you want to make changes and then click Edit

Choose the product for which you want to change the category mapping and click Remove. Once done, choose the product again for a new category mapping

You won’t be able to change category mapping using our application if a product has already been synced to your TikTok Shop. However, you can change the product’s category from the TikTok Shop Seller Center, but it would cause failure in creating orders on your eCommerce platform stores.

2. Do Product syncing

Once the category mapping is done for all your products, you can sync them to your TikTok Shop. Please note that they will be treated as new product listings after the syncing.

Go to the Product syncing page (Only products with category mapping will be displayed)

Select the products and click Sync products

Note: You can perform a bulk action by selecting all the SKUs of one product and syncing them in one go. Of course, you can select specific SKUs if you only want to sell certain product variants on your TikTok Shop

If you have already uploaded products from TikTok Shop Seller Center and want to manage orders placed on your TikTok Shop through your eCommerce platform stores, use “Link Products” feature. For more details, click here.
If you already have a TikTok Shop with certain products and wish to sync the same products from your eCommerce platform stores, please delete your TikTok Shop products in advance to prevent duplicate product entries.
After syncing products to your TikTok Shop, you will see your products with any of these statuses: Reviewing, Review failed, or Active. We will tell you the reason when the review is failed.

Once a product is synced to your TikTok Shop, it will be under review by default. You would see Reviewing status on your TikTok Shop Seller Center as well. The reviewing time totally depends on the TikTok Shop platform's process.
What should you do about the failed review status?

If any of your products got rejected by the TikTok Shop's team, we show the Failed review status along with the reason. If you want to modify the product information to clear the review process, edit the product fields on TikTok Shop Seller Center.

Please note that editing product fields in our application won't make a difference, as your changes will not be updated to TikTok Shop. Thus, you'll not be able to file a new review request for the rejected products.

🤔 What does each product status mean?

Check this table to learn about what statuses we show and their meaning:

StatusStatus description
Not syncedWhen a category mapping gets done for any product, it gets a “Not synced” status by default.
Failed to syncSynchronization fails when the required product field is missing or invalid. By updating the product field to the right value, you can fix the sync problem.
Under reviewWhen you sync a product to TikTok Shop, it gets reviewed by the platform. Until the status turns into “Live” on TikTok Shop, you can’t sell it.
Failed reviewThis status is shown for products rejected by the TikTok Shop platform. You can check the reason on your TikTok Shop Seller Center dashboard. In this case, you need to modify the product description and submit it for listing again.
ActiveIt means the product is synced to TikTok Shop and can be purchased by buyers.
SyncedThe product is synced to TikTok Shop, but it has been unlisted. For example, the product status is deactivated, drafted, or deleted on the TikTok Shop dashboard.

👀 What should I do after syncing my products?

When you sync a product from your eCommerce platform stores, all related product fields (e.g. product titles, images, description) get copied to the TikTok Shop.

Since we currently support a simple format for product descriptions, therefore we only copy plain text, images, and bullet points. However, rich formats like table, an ordered list, etc. get lost on TikTok Shop. Thus, we suggest checking the product description after your products are synced to the TikTok Shop and making the required modifications.

Note: We set a default value for some fields, which BigCommerce, WooCommerce, Magento-2, or Shopify platforms don’t support, for successful product syncing.

Once a product is created successfully, only two product fields — Price and Inventory — would be updated automatically whenever you make changes from your eCommerce platform stores' admin. This will affect your TikTok Shop product in two ways:

If you change price and inventory from your TikTok Shop, the data would be overridden by changes you make in your eCommerce platform stores

If you modify product fields other than price and inventory, such as product name, images, etc. changes would not be updated to TikTok Shop automatically

If you change the product detail information, such as images, description, etc. on your TikTok Shop, it will take effect immediately. And changes related to product detail information ( other than price and inventory) made from your eCommerce platform stores will not be updated to TikTok Shop's products.
When you change the product price and inventory on your Magento-2 store, it will take at most 15 minutes for changes to be applied on your TikTok Shop. For BigCommerce and WooCommerce, changes get updated immediately.
Please beware that BigCommerce, WooCommerce, Magento-2, and Shopify update the inventory information a bit slow. It means you might end up doing overselling.

🧐 What are the possible reasons for a failed order syncing?

There are situations when we fail to sync orders from TikTok Shop to your eCommerce platform stores. The most common reasons for failure are:

The ordered product has been deleted from your eCommerce platform stores
The required fields for the order syncing are either missing or invalid from TikTok Shop

👨‍💻 What should I know for hassle-free order management?

If you change the price of your product on TikTok Shop without modifying the pricing on your eCommerce platform stores, orders can still be placed from TikTok Shop with the product price updated from your eCommerce platform stores.
1. Recognize your TikTok Shop orders

If any product of a particular order is not synced with our application, it won't be synced to your eCommerce platform stores' admin. So, please do the product syncing properly.
After buyers pay for your synced products from the TikTok Shop, orders generated on your TikTok Shop Seller Center dashboard would be synced to your eCommerce platform stores' admin.

The orders from TikTok Shop will have TikTok Shop labels in the note section of your store, and you’ll have to fulfill them according to eCommerce platform instructions.

Due to some contrasting rules between TikTok Shop Seller Center and eCommerce platforms (BigCommerce, WooCommerce Magento-2, and Shopify), you may see a difference with respect to the item amount and tax calculation.

2. Fulfill orders correctly

You can ship your orders via TikTok Shop platform or from your eCommerce platform stores. And the order status will be updated on both TikTok Shop Seller Center and your eCommerce platform stores.

Before you fulfill the orders, you need to check the placement time of the orders. TikTok Shop allows the shopper to cancel the orders within 1 hour without any reviews!
You may lose your package if the shopper cancels the order before you mark the order as shipped.

When fulfilling the order(s) through your eCommerce platform stores, enter correct details related to Shipping Carrier and Tracking Number. This information will be automatically synced to your TikTok Shop order, and the tracking number should be in the shipping carrier’s format. Please note that only 11 designated partner couriers are supported by TikTok Shop and you will need to use only these carriers to ship orders by yourself. Here is the list of designated partner couriers:

Royal Mail - 24®tracked /48® tracked delivery method only
Amazon Logistics
Parcel Force
UK Mail
FedEx UK

If your preferred shipping carrier is not available on TikTok Shop, we would set the shipping carrier to Royal Mail by default to sync the order status successfully.

If the carrier names in your eCommerce platform differ from those on your TikTok Shop, please follow this guide (
How to map my store courier name to TikTok Shop shipping provider) to map the names, ensuring orders can be fulfilled correctly on TikTok.

When you choose to ship order(s) via TikTok Shop Platform, our app helps you with syncing orders to your eCommerce platform stores. Orders shipped via TikTok Shop platform or having the Ready to Ship status will be created automatically on your eCommerce platform stores. Orders status will also be updated automatically if the status of your TikTok Shop orders change.

Due to TikTok Shop's limitations, some orders detail fields, such as customer email, shipping address, etc. will be hidden in your order detail section.

3. Handle cancellations, returns, and refunds properly

You can check cancellations, returns, and refunds information from the homepage of our app, but these cannot be processed through eCommerce platform stores' admin. These will need to be handled via TikTok Shop Seller Center.

If you cancel orders through your eCommerce platform stores' admin, this will not be updated on TikTok Shop automatically. You also have to cancel orders on TikTok Shop.

If you cancel orders through your TikTok Shop, the order status will be updated automatically to in the order section of your eCommerce platform stores. However, if you handle a return or refund request through your TikTok Shop, the status will not be updated.

For any help, write to our chat support team at

Updated on: 26/04/2023

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